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Tech Support *is* sales
You probably think of “tech support” as the bottom of the food chain. “Shit flows downhill” and all that. After all: Tech support deals with insane customers. Tech support answers the phone; a job...
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Human + Fallible = Love; Corporate + Sterile = Refund
A lovely new company/customer etiquette has emerged, and small startups are especially suited for exploiting it. I hope you’re not ignoring it. Just yesterday someone explained to me what they expect...
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